Although this may appear obvious, it is surprising how often it is overlooked by average influencers. The best influencers search long and hard to make sure that they are absolutely committed to their goal. They know that unless they are convinced, they are not going to be at their most effective when acting to influence other people. This may mean that, if they are not convinced, they go back and challenge the purpose behind the goal. They may decide to focus on something else entirely and drop the idea.
All of this helps to build a robust platform for effective influence. In the process, they are also subtly preparing the arguments which will help when they meet opposition. This also lessens the risk that an adversary will challenge them with something they have not already thought through and prepared for.
Take action on this secret…
- For each of your goals, rank them in order of your commitment to them.
- Along side each, cite three reasons for your level of commitment.
- For those towards the top of the list, what can you do to increase your conviction that it’s the right thing to do?
- How can you demonstrate and articulate your convictions in a compelling manner?
- Those towards the bottom, consider dropping them off your agenda to allow more time and energy for the really important work that you are committed to.
- If you drop something, remember to manage other people’s expectations, especially your boss!
And remember, the act of demonstrating conviction is a compelling influence in the minds of the witnesses.
