Setting specific goals of things to achieve is generally straightforward. Reframing them into goals about the influence that needs to be created will take a little more effort. Yet this effort is worthwhile, because it helps to keep you focused on moving hearts and minds. Without this there is a temptation to bring the rational argument to the forefront of your influence attempts.
The most effective influencers spend time considering the influence they need to create in order to achieve their objective. Whom do they need to get on side? What do they want them to be thinking and doing relevant to their goal? Focusing on the psychological impact they need to create helps them to galvanise support and relegate opposition to the side lines.
Take action on this secret…
- Make sure your goal is clearly specified.
- Think about whom you need to influence to achieve the goal.
- What do they need to be thinking about in relation to your goal?
- What do you want them to do differently?
- Work out what evidence you will see and hear when they are agreeing with you?
And remember, to achieve most things in life requires influencing the hearts and minds of others. By focusing on this, you will make quick progress towards your goal.
