Networking is a critical activity for all great influencers. The very best of these people network without specific needs in mind. They invest their time and energy in building strong relationships with a broad range of key people without any immediate need of assistance. People who only network when they want something are often treated with suspicion and will be as successful as those who have invested ahead of time in the relationship.
This is not just about being sociable with those you work with. It involves reaching out to people in other divisions, organisations and networks where there is some potential for a connection. Generating curiosity and keeping focused are invaluable elements of successful networking.
Take action on this secret…
- Who are the important/powerful people around your organisation?
- How well do you know them and do they know you?
- Find opportunities to get to know them.
- Prepare a clear description of who you are and what you do. This should be designed to motivate them to take more interest.
- Think of things you can do for them — how can you help their work?
- Learn to conquer your fear of networking.
And remember, some of the best networkers hate going to parties. Instead, they have found ways that they can network while playing to their strengths.

