Winners and Losers

Effective influencers are crystal clear on how the realisation of their objective will affect other people. They know who will gain and who will lose when they are successful. Some of these people may not even be aware of the potential to win and lose; however, effective influencers know where each stands — and will have a plan on how to approach them. They will know what they need to do to motivate the obvious winners and also how to win over those who may initially be perceived to lose.

Taking care to map out the impact of your success will help you to pre-empt opposition and to gain greater support along the way to realising your goal.

Take action on this secret…

    • Make a list of all those who will gain from the successful achievement of your objective.
    • For each, note down exactly how they will benefit.
    • Identify those whose help would be useful.
    • Talk to them and get them helping you.
    • Write down a list of people who may lose out if you are successful.
    • Why will each of these lose?
    • What can you do now to win them over?
    • If you cannot win them over, how can you minimise the impact of their opposition.

And remember, being creative and finding ways to benefit the losers will help to remove the opposition.

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