This exercise is designed to get you thinking quickly and beginning to finalise your decision on the personal brand you wish to convey. It needs to be realistic and achievable, but also a little bit of a stretch. The whole idea is to focus your behaviour on the impression which you think will give you the greatest potential.
It is also an exercise best done quickly and left over a few days to settle before you come back and finalise your personal brand words. I have done this exercise with my coaching clients so many times that I know that in 95% of cases it works.
- Scan the list of Personal Brand words and write down all those you would like others to have in their minds when they think of you. If you like, it might be easier to print the page and start highlighting the words you like.
- Reduce the list to 5 or 6 of your favourite words.
- Think about why they are attractive to you.
- Are there any words missing that you’d like to add which are particularly descriptive of you or how you would like to appear to others?
- Look at your list — which are the words which, if realised in your personal brand, will make you distinctive in your workplace? If none, return to step three.
- Try to finalise 3 (or 4) words that you’d like as your personal brand words.
- To what extent can you live up to these?
- Are your words exciting (to you) and motivating? If not, get your thesaurus out! Or use this online one.
As you will see in other exercises on personal branding here, you do have to be a little careful with the words you select. Overall, you are aiming to get a set of words which excite you, which allow you to focus and, if realised, will place you at a competitive advantage.