Corporations spend massive sums positioning their brand in the mind of their customers and the public. How much do you spend?
Many people advocating the development of your Personal Brand will suggest you need to develop a catchy personal statement or tag line. Nothing wrong with that, except some can find it very difficult without marketing or wordsmithing skills.
Instead, a quick and easy way to gain practical progress is…
- Find three words you’d like others to have in their mind when they think of you
- Make them as exciting to you as you can — edit with a thesaurus
- Check you can live up to these words
- Every day, think of one thing you can do to increase the likelihood these words will be in their minds
Recent coaching examples include: Relentless, Engaging and Expert; Challenging, Approachable and Fun. Note how the combination of these words work to moderate negative impressions.