If you want to become more successful at selling, make sure that your customer trusts you. It doesn't matter what you are selling (product, service or idea), or who you are selling to (client, colleague or spouse). The more trust you engender, the more likely they will buy. There is no need to waste your time here with lengthy rationale. Just consider the last time you bought something from someone you distrusted. My bet is that you'll find it quite hard to think of an example. Much easier is to think of a time when you bought something from someone you did trust. How did you feel about the transaction? What difference does it make to you that you trusted the individual (or company)? Rather than debate how you might be able to Read More