For each category on the stakeholder map, there is a suggested approach for engaging with them in order to either maximise the leverage in the relationship or to minimise the potential for damage. The overall goal of all activity is to work at moving all relationships into, or at least as close to, the top right hand box – Allies. However, we only have so much time and energy at our disposal, so we need to ensure that we spend it wisely. We suggest the following hierarchy of Read More