One of the joys of being a practitioner of the practical is the delight of seeing a simple idea land in seconds and make a positive impact on behaviour. It happened again today while running a workshop for a group of highly experienced professionals who were exploring the subject of influence — and it came within the first 20 minutes and it will last well beyond this day in all of our minds. It is not new, nor a revelation — just a helpful device to tune your communication and increase your influence.
It comes down to three simple points…
- Focusing your thinking to three key points exercises your mind, refines your argument and clarifies your focus.
- Telling people you have three points and then stating them simply indicates preparation, clarity of thought and confidence in the topic.
- The embarrassment caused by then trying to make a fourth point instils the discipline to maintain your focus, clarity and impact.
Forget Miller’s Law of 7 +/- 2 and try The Power of Three“to maximise your impact.