You would be well advised to invest time in making sure your social media presence, especially your professional profile(s), are in tip-top condition to make you look your best.
The relevance of this to people in the spotlight, seeking work, or trying to tease out the head-hunters is obvious.
So, why should this matter to everyone else, especially those happily ensconced in large organisations?
- Personal Clarity. Creating or honing your profile will force you to think carefully about who you are, what you are good at, and what you want others to be thinking about you. We have a whole course dedicated to this because it is so important (Building a Powerful Reputation)
- Boost Confidence. From what I have seen, the enhanced clarity gives an immediate rise to client’s confidence. When they have completed the exercises, and spelt out exactly what they stand for, you can just see them oozing confidence. This makes a difference to everything they do, even if they are not looking for a new job.
- State of Readiness. If it is there, if it is polished, and if it tells people what you are all about, you’re ready to go at a moment’s notice. Updating your profile or CV when you need to, produces a very different result than one produced when you’re flying high on the waves of success. Stretching things a little perhaps, but make your profile a living profile and keep it up-to-date.
- Opportunity Exposure. Job opportunities could head in your direction. You may not want them, but many find it motivational to get them, and decline. This also adds a little more to ones’ confidence to do what must be done internally, knowing that if it all goes wrong, there are plenty of people ready to hire you, or at least consider you. And there could be more than just job opportunities once you tell the world what you are interested in.
- Internal Reputation. Looking at a job applicant’s social media presence is an accepted norm now. The evidence is now growing that it is also playing a role in internal promotions too – obvious when you think about it. And, be aware that if you are a new name on the steering committee, other people may wish to check out your LinkedIn profile to get clues on who they are going to be working with. Come on, have you ever checked out a colleague online?
A side note on the last one, at several team based workshops I’ve run in the past, we have done a stakeholder analysis exercise using Google to try to fathom the appropriate influencing strategy!
These are just the main reasons, as they occur to me, and the most important reason of all, is the enhanced clarity and confidence it can bring to your performance in your current role, never mind the next one.
Colin Gautrey is becoming the most sought-after expert in power and influence by ambitious and talented professionals who are serious about accelerating their careers and their results. But, Colin is certainly not for the faint-hearted.
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