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The Falling Power of Networks

June 10, 2010 by Colin Gautrey

We define power as an asset which could get someone to do something they would not otherwise have done (or thought/felt). Decades ago the most powerful asset many powerful people had was their position or status. Education gave rise to the power of knowledge and for a while, this started to exceed the position power.

Then along came the internet, which provided knowledge to the masses. With the potency of knowledge declining, the maxim “it’s not what you know, but who you know” started to take over.

Now we find ourselves in a position where the advent of Facebook, LinkedIn and Twitter has started to make our networks visible (and connectible) to all. Therefore, your network power is declining. So what next?

My personal belief is that the emerging power of trust will begin shortly to exceed the power of networks — what do you think?

 


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