Pause a moment. When you think of Apple, what comes to mind? How about Samsung, IBM or even Rolex? Whatever comes to mind represents the brand which you perceive them to have. While everyone may have different experiences of these companies, there will also be a huge amount of consistency between individuals’ perceptions. To the organisation concerned, these common impressions represent the brand they have succeeded in creating. They invest huge sums of money to get this right. When people in your organisation think about your team, what thoughts come into their minds? The common impressions they have as a population represent the brand you and your team have created. Your brand impression may be positive or negative (just like for big companies) depending on the common experiences people have when they interact with your team. If there isn’t much commonality it means your internal market is confused and your team has failed to make a distinct impression. A strong positive brand will Read More