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The Gautrey Influence Blog: Inspiring Action and Success Since 2008

The Ethics of Influence: Five Rules to Live By

March 8, 2025 by Colin Gautrey

Influence is power—but how you use it determines whether you build lasting success or destroy trust.

Too many people think influence is about pushing an agenda, persuading at all costs, or “winning” at someone else’s expense. That’s not real influence—that’s manipulation. And in the long run, manipulators always lose.

True influence strengthens relationships, builds credibility, and creates mutual success. If you want to influence without damaging trust, these five rules will keep you on the right path. Read More

Filed Under: The Blog, Top 50 Tagged With: ethical influence, honesty

Are You an Ethical Influencer? 21 Questions

January 3, 2013 by Colin Gautrey

It is very rare that I meet an unethical influencer ― thankfully! However, there are many I meet whom I wonder about. They operate on the fringes of integrity, in my view. Trouble is, as I have explained elsewhere, integrity means different things to different people. Right and wrong quickly descend into “it depends”. And this is a growing dilemma given the global diversity so many of us now live with. When I am training people about influence, perhaps conveniently, I often dodge the ethical question. Partly due to the wide divergence of opinion, but mainly because I want people to take responsibility for their own actions ― at the end of the day people on my training workshops have to live with their own conscience. Yet, I do have an increasingly clear personal notion of Read More

Filed Under: The Blog, Top 50 Tagged With: building trust, ethical influence, integrity

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