Colin Gautrey

  • Colin
  • The Blog
  • Courses
  • Subscribe
  • Log In

The Gautrey Influence Blog: Inspiring Action and Success Since 2008

The Ethics of Influence: Five Rules to Live By

March 8, 2025 by Colin Gautrey

Influence is power—but how you use it determines whether you build lasting success or destroy trust.

Too many people think influence is about pushing an agenda, persuading at all costs, or “winning” at someone else’s expense. That’s not real influence—that’s manipulation. And in the long run, manipulators always lose.

True influence strengthens relationships, builds credibility, and creates mutual success. If you want to influence without damaging trust, these five rules will keep you on the right path. Read More

Filed Under: The Blog, Top 50 Tagged With: ethical influence, honesty

Terms and Conditions

ALL CONTENT PROVIDED ON THIS SITE IS FOR GENERAL INFORMATION ONLY. YOU REMAIN FULLY RESPONSIBLE FOR ANY ACTION YOU TAKE.

View Terms and Conditions

Footprint

We help professionals in organisations such as:

Accenture | AXA | Bank of America | Barclays | Citigroup | Clifford Chance | Credit Suisse | EDF | Ernst & Young | Fiat Chrysler | Fujitsu | GE | Goldman Sachs | GSK | IBM | Lloyds Bank | NHS | O2 | Orange | Pfizer | SAP | Shell | Tesco | UBS | Unilever | Zurich

Search

© Copyright 2025 The Gautrey Group · All Rights Reserved.