There are many common mistakes when it comes to influencing. In the work I do, arguably the most common one I see is that of not knowing what you want to achieve (I covered this in the first article in this series, Exactly What Do You Want?). Another important one to watch out for is failing to attempt to influence once you've decided what you want to make happen. To avoid this danger, you first need to make sure you understand why it might happen. Then you can take steps to minimise the risks. Potential reasons Read More