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Aristotle, Rhetoric and Influence

March 4, 2012 by Colin Gautrey

On the conference stage, I often refer to Aristotle’s abhorrence of rhetoric as part of my argument that even if you don't like a subject, mastering it can still be preferable to ignoring or denying it. You may not like office politics, but avoiding it offers unscrupulous characters an opportunity to take advantage of you. Despite his dislike of the topic, Aristotle is regarded as the greatest teacher of rhetoric. He maintained that it gave power to weaker arguments and, thus, wanted to equip his students with the ability to defend their position against those with questionable motives. However, the study of rhetoric is also useful if you want to become more influential at work today. Like the Read More

Filed Under: Client Confidential Tagged With: argument, negotiation, Persuasion, presentations, rhetoric, stakeholder management

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