Colin Gautrey

  • Colin
  • The Blog
  • Courses
  • Subscribe
  • Log In

The Gautrey Influence Blog: Inspiring Action and Success Since 2008

Understanding the ‘Why’: The Key to Influence

February 8, 2024 by Colin Gautrey

Diving into the ‘why’ behind people’s actions and decisions is transformative. Grasping the essence of what makes someone tick isn’t merely about empathy; it’s a strategic tool. 

When we truly understand an individual’s motivations, we can tailor our messages and actions to resonate deeply with their core values and aspirations. 

This alignment is where true influence thrives. Beyond mere persuasion, understanding the ‘why’ enables us to guide, inspire, and collaborate on a profound level. 

When we align with an individual’s motivations, we pave the path for mutual success and influential leadership.

 

Read: Walking in their Shoes (one of the Lessons in Extraordinary Influence)

 


The Gautrey Influence Blog

Ever felt overlooked, unheard, or stuck in office politics? You’re not alone. The Gautrey Influence Blog breaks down the real-world strategies behind leadership, influence, and power—giving you the tools to be heard, respected, and successful. Join 35,000+ professionals getting ahead the smart way—subscribe now..

💡 Benchmark your Influence: Take the Master of Influence Assessment (Free for Subscribers!)

👉 [Subscribe & Take the Assessment]


Filed Under: Insights

Terms and Conditions

ALL CONTENT PROVIDED ON THIS SITE IS FOR GENERAL INFORMATION ONLY. YOU REMAIN FULLY RESPONSIBLE FOR ANY ACTION YOU TAKE.

View Terms and Conditions

Footprint

We help professionals in organisations such as:

Accenture | AXA | Bank of America | Barclays | Citigroup | Clifford Chance | Credit Suisse | EDF | Ernst & Young | Fiat Chrysler | Fujitsu | GE | Goldman Sachs | GSK | IBM | Lloyds Bank | NHS | O2 | Orange | Pfizer | SAP | Shell | Tesco | UBS | Unilever | Zurich

Search

© Copyright 2025 The Gautrey Group · All Rights Reserved.