To achieve your goals and influence effectively, it is vital to focus your energy on those who can have the greatest ability to help or hinder. Without this focus, people tend to work on those who are nearest, best known or most convenient rather than those whom they should be influencing. The title “Stakeholder” has been gaining popularity over the last few years. Its traditional use refers to large groups of people, often with a somewhat nebulous, yet real existence – the media, the public and shareholders are often what’s being referred to. As such, stakeholders used to be the chief concern of high level boards and committees. However, the shift in popular usage is happening because of the realisation that the ideas used at a high level to manage these groups can apply just as well to more humble pursuits – the sort of projects that people throughout the organisation run. The definition I want to use here is only Read More