During a coaching session today I was taking a client through my approach to personal branding with three words. As is often the case, coming up with suitable words that really make an impact and allow for differentiation was easier said than done. We happened to have a map of career stakeholders up on the flip chart so to get the words flowing I asked him to quickly think of three words for one of these stakeholders. Then another. Then quickly into asking who is the most challenging, the most innovative, rebellious, etc. This really got the ideas flowing. Read More

Corporations spend massive sums positioning their brand in the mind of their customers and the public. How much do you spend? Many people advocating the development of your Personal Brand will suggest you need to develop a catchy personal statement or tag line. Nothing wrong with that, except some can find it very difficult without marketing or wordsmithing skills. Instead, a quick and easy way to Read More