Colin Gautrey

Are You Boring People at Work?

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Have you ever stopped to wonder about the extent to which you may be boring those around you? The clues will be there. You may have that nagging feeling at the back of your mind. Are you brave enough to explore it now, just between you and me? Here are two big clues. Firstly, have you done any work on personal branding? You may have Read More

Making an Impression

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Making a good impression is vital when it comes to influence. Most people hope they have made a positive impact on those they meet. As covered elsewhere, the more positively people are thinking about you, the more likely they are to be amenable to your influence. Investing time thinking about how you are creating an impression is valuable. Just by thinking about it you will automatically begin to make a better impression. Usually, subtle changes begin to happen, and it also offers the opportunity to discover specific actions you can take to improve the impact you are making. Begin by considering Read More

Behaving with Distinction

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By now you should have developed a real sense of the reputation you want to create, the brand you want to establish and the impression you wish to create (if not, see refer back using the links in the reading list). Now it is time to work out how to do this. Before we get into the building greater substance to back up your reputation, I want to focus on the behaviours which you can adjust right now, and which will help you to begin stepping into your new reputation. The exercise which follows will stretch your thinking and will evolve in Read More

Developing Your Personal Brand

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How many millions do companies the world over spend on developing their brand? Why do they spend all this money? Here are just a few reasons:
  • They want to create a clear impression in the minds of their customers and potential customers that separates them from their competitors. This allows them to play to their strengths and position their offering in the minds of those they want to attract and retain.
  • They want the customer to automatically think of them first whenever the customer’s mind wanders near to their value proposition.
  • They want to focus their employees so that they present a consistent customer experience, which reinforces their competitive strategy.
  • They want to make more money by taking a larger share in their market/a higher margin.
Why should you invest time and effort in building your personal brand? Here are Read More

Exercise: Creating Your Personal Brand

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This exercise is designed to get you thinking quickly and beginning to finalise your decision on the personal brand you wish to convey. It needs to be realistic and achievable, but also a little bit of a stretch. The whole idea is to focus your behaviour on the impression which you think will give you the greatest potential. It is also an exercise best done quickly and left over a few days to settle before you come back and finalise your personal brand words. I have done this exercise with my coaching clients so many times that I know that in 95% of cases it works. Read More

Personal Brand Word Examples

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Below you will find a list of 100 words which you can use to stimulate the creation of your personal brand. All of them are words which my coaching clients have found exciting and practical in terms of allowing them to turn up the volume on their unique and distinctive strengths. When you look at some of them, you may wonder why anyone would find those words exciting, but this is a very personal thing. They needed to find the right set of words within themselves to light their fire and you need to do the same too. I would suggest you print out this page and use it in conjunction with the exercise to create your personal brand. Read More

A Simple Approach to Personal Branding

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Corporations spend massive sums positioning their brand in the mind of their customers and the public. How much do you spend making sure you make the right impression with your market? Many people advocating the development of personal brand will suggest you need to develop a catchy personal statement or tag line. Nothing wrong with that, except some can find it very difficult without marketing or literary skills. In a nutshell, your personal brand is the Read More

Brand Expectations

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During a coaching session today I was taking a client through my approach to personal branding with three words. As is often the case, coming up with suitable words that really make an impact and allow for differentiation was easier said than done. We happened to have a map of career stakeholders up on the flip chart so to get the words flowing I asked him to quickly think of three words for one of these stakeholders. Then another. Then quickly into asking who is the most challenging, the most innovative, rebellious, etc. This really got the ideas flowing. Read More

Maximising Your Impact

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If you wish to generate a more powerful impact on those around you, there are many things you can adjust. Some refer to this as Personal Branding, others call it Executive Presence. Whatever you call it, this is all about impression management — i.e. making a more deliberate impression in the minds of those you meet, rather than leaving it to chance. Let's face it, corporates spend billions doing just that, so why don't you invest a little time in this area? I've been working on this for a while now, and have come up with what I think is a great analogy — the graphic equalizer. The purpose of a graphic equalizer is to balance the relative strengths of Read More

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