Colin Gautrey

Personal Branding Caveats and Warnings

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Having worked with so many people on developing their personal brand, there are a number of points which I feel I need to stress. Some of them have already been referred to, but I want to use this final opportunity on this development stream to stress them clearly.
  1. This can work fast. Once you have your brand in focus, you may well be surprised how Read More

Exercise: Establishing Your Personal Brand

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Once you have completed the exercise to identify your personal brand words, you will need to start to implement it. To establish your personal brand, you are going to have to take some action. This exercise will help you to begin to put your brand into practice and, over time, progressively enable you to create the impression you wish to create. For each of your words, think of Read More

Exercise: Creating Your Personal Brand

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This exercise is designed to get you thinking quickly and beginning to finalise your decision on the personal brand you wish to convey. It needs to be realistic and achievable, but also a little bit of a stretch. The whole idea is to focus your behaviour on the impression which you think will give you the greatest potential. It is also an exercise best done quickly and left over a few days to settle before you come back and finalise your personal brand words. I have done this exercise with my coaching clients so many times that I know that in 95% of cases it works. Read More

Personal Brand Word Examples

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Below you will find a list of 100 words which you can use to stimulate the creation of your personal brand. All of them are words which my coaching clients have found exciting and practical in terms of allowing them to turn up the volume on their unique and distinctive strengths. When you look at some of them, you may wonder why anyone would find those words exciting, but this is a very personal thing. They needed to find the right set of words within themselves to light their fire and you need to do the same too. I would suggest you print out this page and use it in conjunction with the exercise to create your personal brand. Read More

A Simple Approach to Personal Branding

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Corporations spend massive sums positioning their brand in the mind of their customers and the public. How much do you spend making sure you make the right impression with your market? Many people advocating the development of personal brand will suggest you need to develop a catchy personal statement or tag line. Nothing wrong with that, except some can find it very difficult without marketing or literary skills. In a nutshell, your personal brand is the Read More

Exercise: Challenging Your Business Relationship Attitudes

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Attitudes are our mental perspectives of things/life.  They become our filter through which all our experiences are channelled.  Some of our attitudes can be very helpful while others are less so.  It is our attitude, to the relationship that determines the behaviour we use and so affects the ultimate result. The purpose of this exercise is to challenge your attitude towards your business partner. Make sure you keep an open mind and give yourself honest answers. Of course, it would be much better to do this as a team, but you may like to have a go first on your own! The questions which follow are arranged around the key themes we expect to see in all great business relationships. Read More

Understand Hidden Agendas

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Agendas can be professional or personal. Personal agendas are not always known unless you are very close to the individual concerned. Yet these agendas have a significant influence on the personal decisions the individual will make.

"If you can discover the hidden agendas, you can find new ways to influence them."
It is your job to uncover these hidden agendas so your increased understanding can be factored into your plans. Unless you know what is against you, it is very difficult to influence effectively. While using the term hidden agenda, I do not wish to imply Read More

Create an Influence Plan

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You are probably familiar with creating project plans to achieve the targets set by your organisation. This means you already have the skills to create an influence plan.

"The main reason why people don't plan their influence is that it doesn't occur to them."
In just the same way that you create a project plan, be very specific about what you want to influence (your deliverable) and then create an influence plan to achieve it. You can use many of the project management disciplines you are probably already familiar with, including Read More

Finding Time to Influence

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It is all very well saying that to be more influential you have to do this or do that; but what if you don’t have time to do any more? If so, becoming more influential isn’t going anywhere. Time pressure comes from many directions. Bosses want you to do more with less. Peers and colleagues want you to work on and support their initiatives; and they are perhaps, a little less interested in what you have on your plate. People in your team often seem to have unrealistic expectations of the help and support you will give them. And then of course there is the pressure you put on yourself. If you are ambitious, you want to make things happen. You have big visions and plans to get results and assure the upwards momentum of your career continues. Read More

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