Colin Gautrey

Making an Impact at the Top Table

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The easiest way to make a big impact at the top table is to have big responsibilities. Ideally, bigger than most of the other people you have to work alongside. The type of roles which grab this limelight and, to a large extent, the organisation is reliant upon. Functions such as Sales and Operations are typically those that sit in this powerful position, but the constituents are dependent on the type of organisation you work for, and also the context in which it has to succeed. You are probably reading this because you do not have one of these roles and are struggling to make the necessary impact to be able to fulfil your own responsibilities — and deliver the results expected by your line manager. You have probably also Read More

Making an Impression

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Making a good impression is vital when it comes to influence. Most people hope they have made a positive impact on those they meet. As covered elsewhere, the more positively people are thinking about you, the more likely they are to be amenable to your influence. Investing time thinking about how you are creating an impression is valuable. Just by thinking about it you will automatically begin to make a better impression. Usually, subtle changes begin to happen, and it also offers the opportunity to discover specific actions you can take to improve the impact you are making. Begin by considering Read More

Leaving an Impression

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From the statements you developed in the last article (if you didn't I would strongly advise you do this now, click here), it is now necessary to simplify them so that you can return your focus to getting the work done. These statements will continue to sit behind everything that you do however, you don’t need to keep these at the forefront of your mind — merely review on a regular basis. What is more important now is that you find a way to keep the essence of them in your mind as often as possible. To do this, I want you to:
  1. Reflect on what thoughts you’d like to enter the minds of important people in your organisation when they think of you.
  2. Imagine Read More

Developing Your Personal Brand

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How many millions do companies the world over spend on developing their brand? Why do they spend all this money? Here are just a few reasons:
  • They want to create a clear impression in the minds of their customers and potential customers that separates them from their competitors. This allows them to play to their strengths and position their offering in the minds of those they want to attract and retain.
  • They want the customer to automatically think of them first whenever the customer’s mind wanders near to their value proposition.
  • They want to focus their employees so that they present a consistent customer experience, which reinforces their competitive strategy.
  • They want to make more money by taking a larger share in their market/a higher margin.
Why should you invest time and effort in building your personal brand? Here are Read More

Personal Branding Caveats and Warnings

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Having worked with so many people on developing their personal brand, there are a number of points which I feel I need to stress. Some of them have already been referred to, but I want to use this final opportunity on this development stream to stress them clearly.
  1. This can work fast. Once you have your brand in focus, you may well be surprised how Read More

Exercise: Establishing Your Personal Brand

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Once you have completed the exercise to identify your personal brand words, you will need to start to implement it. To establish your personal brand, you are going to have to take some action. This exercise will help you to begin to put your brand into practice and, over time, progressively enable you to create the impression you wish to create. For each of your words, think of Read More

Exercise: Creating Your Personal Brand

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This exercise is designed to get you thinking quickly and beginning to finalise your decision on the personal brand you wish to convey. It needs to be realistic and achievable, but also a little bit of a stretch. The whole idea is to focus your behaviour on the impression which you think will give you the greatest potential. It is also an exercise best done quickly and left over a few days to settle before you come back and finalise your personal brand words. I have done this exercise with my coaching clients so many times that I know that in 95% of cases it works. Read More

Personal Brand Word Examples

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Below you will find a list of 100 words which you can use to stimulate the creation of your personal brand. All of them are words which my coaching clients have found exciting and practical in terms of allowing them to turn up the volume on their unique and distinctive strengths. When you look at some of them, you may wonder why anyone would find those words exciting, but this is a very personal thing. They needed to find the right set of words within themselves to light their fire and you need to do the same too. I would suggest you print out this page and use it in conjunction with the exercise to create your personal brand. Read More

A Simple Approach to Personal Branding

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Corporations spend massive sums positioning their brand in the mind of their customers and the public. How much do you spend making sure you make the right impression with your market? Many people advocating the development of personal brand will suggest you need to develop a catchy personal statement or tag line. Nothing wrong with that, except some can find it very difficult without marketing or literary skills. In a nutshell, your personal brand is the Read More

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